It was just a normal day, except that Blake Lively cleared out her entire Instagram account and only left one post.

The only Instagram post is an IGTV dated back from 20th September and it’s the trailer for her new movie The “Rhythm Section”. Here’s how her Instagram page looks like now:

Blake Lively


That means all the lovey-dovey pictures and birthday tributes with husband Ryan Reynolds have vanished! Taylor Swift first popularised this gimmick and many other Hollywood celebrities have been following the example. So don’t panic guys, there’s no trouble in paradise.

This isn’t the first time the 32-year-old actress has pulled this off. Last year, Lively did a similar stunt when she deleted her Instagram (and even unfollowed the Deadpool actor for awhile) to generate buzz for “A Simple Favor”. It worked.

View this post on Instagram


What’s Emily hiding? Watch #ASimpleFavor on Digital 12/11. Coming to 4K Ultra HD & Blu-ray 12/18! Link in bio.

A post shared by A Simple Favor (@asimplefavor) on

Let’s hope that Lively archived those missing photos and she can get them back up.

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