Get ready to SHOCK and (k)pop! Casio has released new additions to the G-SHOCK brand of shock-resistant watches. Designed in collaboration with K-pop girl group ITZY, the new GMA-P2100IT and GMA-P2100ZY watches are available in three models.
Since its February 2019 debut, ITZY has enjoyed tremendous support from a global fanbase, particularly from teenage girls and women in their twenties in Asian countries. In February 2023, Casio signed the group as G-SHOCK brand ambassador for the phenomenal match their powerful songs and performances make with the brand’s core identity of toughness.
The new GMA-P2100IT and GMA-P2100ZY watches mark the first official collaboration between G-SHOCK and ITZY. The watches are based on the GMA-P2100, a timepiece presenting the 2100 line’s distinctive octagonal bezel design in an even more compact form, expressing ITZY’s cool image with a subtle monochrome palette.
Offered in a choice of beige pink, white, and translucent black options, the lineup makes fashion coordination a snap, while multicolor accents evoking the official ITZY ring lights — popular fan goods associated with the group — adorn the index marks on the dial. ITZY logos appear on the dial and case back, and all printed signatures are featured on the special packaging.
