There have been many K-pop idols who have announced their marriages lately, but some announcements can still come as a surprise to fans. Recently, wedding photos of actress Kim Seulgi (김슬기) and HIGHLIGHT (하이라이트) member Doojoon (윤두준) surfaced online, sparking widespread discussion.
On 7th August 2025 (Thursday), photos featuring the actress and the idol made their way online, depicting the two stars in wedding outfits. The pictures resembled a wedding invitation and included the names of the celebrities and the date, 17th August 2025 (Sunday). The captions for the post read, “Wedding D-10. We first met 10 years ago, and now we’re ready to walk the days ahead together. Please cheer us on as we take our first steps as a couple.”
The post drew significant attention and quickly went viral. At first glance, the invitation seemed legitimate, prompting netizens to wonder if the two stars were indeed getting married. However, upon closer inspection, it appears that the post was merely a promotional gimmick for Kim Seulgi and Doojoon’s upcoming tvN short drama, “The Catstody War (냥육권전쟁)”. The drama premieres on 17th August 2025, which is the date mentioned in the “wedding invitation”.
The upcoming drama follows the story of a couple who are divorcing after years of marriage and end up engaging in a fierce custody battle for their pet cat. It also marks Kim Seulgi and Doojoon’s long-awaited on-screen reunion since their 2015 drama, “Splash Splash Love (퐁당퐁당 LOVE)”. Many netizens have since reacted to the shocking marketing strategy for “The Catstody War”, with most praising the creativity.
Many said they were fooled by the “wedding invite”, noting that the usage of the main cast’s real names made the invitation seem realistic. Some even mentioned that they initially thought the photo was a fan edit, given the surprising nature of the announcement. Others also said they look forward to the upcoming drama, adding that they’re interested in seeing Kim Seulgi and Doojoon in the same show again.
While it may not be the most conventional marketing strategy, it grabbed the attention it needed. Now that you’ve seen the teasers, would you be tuning into this new drama? Check out the trailer below:
Source: Instagram
