There’s no doubt that Malaysians love all things Korean. From beauty products and food to fashion and entertainment, we’ll consume it all—especially when our favourite Korean stars are involved.
Earlier this month, Malaysia hosted a K-pop music festival featuring a star-studded lineup, including BIGBANG’s Taeyang and 2NE1’s Minzy. We have a few more concerts coming our way before the year ends, and it’s now confirmed that a Korean Expo will make its way to our shores very soon. Here’s what you need to know:
The Korean Brand & Entertainment Expo (KBBE) is an international event and one of the most prominent K-Lifestyle festivals, combining Hallyu, such as Korean celebrities and K-pop concerts, with the promotion of Korean consumer goods and services. The Expo aims to harmoniously integrate and develop Korea’s culture and industries, with Hallyu serving as a global driving force.
The most recent expo took place in the United States at the American Dream Mall in New Jersey, featuring appearances from actress Ha Ji-won and K-pop idols Taemin and MAMAMOO’s Hwasa, who served as the festival’s ambassadors. While it is unclear whether the same ambassadors will appear at other stops, KBBE is set to make its way to Malaysia later this year. The details are as follows:
Korean Brand & Entertainment Expo Kuala Lumpur
- Date: 11th (Thursday) – 13th (Saturday) December 2025
- Time: TBA
- Venue: Sunway Pyramid Convention Centre
- Ticketing:
- Festival: Free Admission
- Concert/Performance: TBA
As mentioned, it is unclear who will be the ambassadors for the upcoming event at Sunway Pyramid, although the official website has offered hints by sharing silhouettes of the stars. Can you guess who they are? In addition to concerts and fan meetings, visitors can look forward to experiencing K-Beauty, K-Fashion, K-Food, K-Lifestyle, a Special K-Culture Event, a Korean Makeup Show, and a Cooking Show.
Be sure to follow the official KBEE social media pages for more information and stay tuned for more updates! While we wait, here’s what you can expect at the expo:
Sources: Instagram (1)(2), KBEE
