OREO, the world’s most popular cookie, is celebrating its 110th birthday this year. The fan-favourite cookie brand is celebrating this milestone with a limited-edition flavour: OREO Birthday Sprinkles, which will only be offered in Malaysia from June to July 2022. OREO has also developed a fun Augmented Reality (AR) Instagram filter that allows people to blow out 110 candles to get the party started.
OREO Birthday Cookie is a limited-edition OREO flavour with rainbow sprinkles and a birthday cake-flavoured cream sandwiched between two delectable cocoa cookies. Today is the day to get your pack at any big supermarket and hypermarket. They’re also available online at Shopee and Lazada! While you’re there, grab your limited-edition E-commerce bundle!
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A heartfelt television commercial will air across the country to prolong the celebrations. In the TV commercial, a father uses the AR Filter to blow out virtual candles, allowing everyone to partake in the celebration.
As a thank you for being with them for 110 years, OREO will give away 110 exclusive birthday ‘gifts’ to lucky OREO fans. Anyone who uses the OREO’s AR filter on Instagram to blow out all 110 candles in under 15 seconds will be qualified to win prizes like an iPhone 13 Pro, a year’s supply of OREOs in their favourite flavour, and more.
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Watch #WishOreo110 here:
Psst, you can also try the Instagram filter here
Daniela Dogliani contributed to this article.
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