Ever since we’ve been hit by the Covid-19 pandemic, 2020 has shown us that not all heroes wear capes. In celebrating this year’s Merdeka, Jacob’s, the Original Cream Cracker, is shining the spotlight on 4 Malaysians.

These outstanding everyday individuals have gone above and beyond to put a smile on our faces and people who have made our country a safer, happier and better place in their own unique ways.



From left to right, get to know these 4 inspirational Original Malaysians:

  • Rizo Leong – Collaborating with other local artists, his work champions social causes, giving a voice to those who need it most. In recent times, their art was used to raise funds for frontliners as they braved the ongoing pandemic.
  • Nur Azmina Burhan – A hairstylist who helps the under privileged communities. Her free haircuts give these communities in Kuala Lumpur fresh looks and renewed hope.
  • R. Jeganathan – As the national Paralympics coach, he turned disability into an ability for man. He coached and journeyed with our national Paralympics athletes as they secured three gold medals and two world records at the 2016 Rio Paralympics.
  • Adrian Wong – Using 3D printing technology, he made face shields when there was a shortage of Personal Protective Equipment (PPE), aiding frontliners in our country as they battled the Covid-19 pandemic.

Having gone through unprecedented and challenging times since the start of 2020, this year’s National Day will carry a deeper meaning for us as a nation. We have pulled through together and with Jacob’s #TheOriginalsMY, we want to acknowledge and celebrate Original Malaysians who are all around us – our friends, neighbours and even strangers. It is now an opportunity for us to sit back and reflect on those who have made a positive and lasting impact on our daily lives, no matter how big or small,” said Arpan Sur, Associate Director, Southeast Asia Biscuits & Snacks.

Pay tribute to your everyday Original Malaysian by using Jacob’s AR Instagram filter to engrave their face onto a Jacob’s cracker here.

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