Over the weekend, a group of AMRYs in Singapore made headlines for buying a banner panel advertisement at a MRT station.
The reason? To celebrate BTS’ 6th anniversary. The banner features all 7 members from the boyband including RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.
To give you some perspective, panel ads such the BTS banner currently located at the Dhoby Ghaut MRT station on Circle Line require between S$280 (RM853) and S$420 (RM1279) per week.
A minimum advertisement period of 13 weeks will cost the Singaporean ARMYs between S$3,640 and S$5,460 at minimum. That’s at least RM11,000! If that’s not hardcore dedication from these K-pop fans, then we don’t know what is.
This prompted some curiosity from Singaporean You-Tuber Dee Kosh, who posted a question to his 189k Instagram follower, asking, “Why do K-pop fans buy billboards and banners with their idols on it? Why the extra-ness of it all?”
You probably wouldn’t come across local fans spending so much money on say Beyonce, Siti Nurhaliza, or Lady Gaga.
The 30-year-old content creator got some answers alright. Some were shady, a few were “triggered”, but some answers offered insight into the K-pop culture and its influence on fans all over the world.
So there you have it peeps 😉