Late last year, SM Entertainment’s K-Pop idol girl group Red Velvet (레드벨벳) achieved mainstream success once again with the release of their first full-length studio album, “The Red”. You may remember the heavily promoted energetic and upbeat hit song off the album, “Dumb Dumb“.
Prior to the release of “The Red”, Red Velvet’s “Ice Cream Cake” (which introduced 5th member Yeri) and “Happiness” also embodied everything that was bright, bold, and cheerful. Now, if that was the focus of Red Velvet of the “yesteryear”, then “The Velvet” is the complete opposite!
As seen in the comeback teasers, they girls are pursuing a “softer” concept this time around. And the first music video release off “The Velvet” proved that to be true.
Titled, “7월 7일” (One Of These Nights), the song is a ballad that starts off with piano and strings, and focuses greatly on the girls’ soft vocals. It’s reminiscent of 2015’s “Automatic“, a smooth and chill out R&B track.
As for the visuals that accompany the song, fans have deduced that the girls are embracing classic Disney princesses seen from different scenes via leader Irene (as Snow White) who’s looks into a mirror on the wall, powerhouse vocalist Wendy (as Ariel aka The Little Mermaid) with her red hair and fishtail dress, and Yeri (as Aurora aka Sleeping Beauty) when she’s passed out in a boat with a long, pink gown.
It’s not a bad assumption at all, if you asked us. And it’s nice to see Red Velvet embrace a much more mature side so quickly, like they’re ready to advance to the next level of their musical careers.
Watch the music video below:
Red Velvet’s “The Velvet” is out today (Thursday, 17th March). Listen to the entire album on Spotify here.
For more information, visit Red Velvet’s Facebook page.