BMW Group Malaysia has collaborated with the Taylor’s School of Communication for a special campaign to generate awareness on the importance of being eco-friendly through the BMW Speak Green! initiative. The event was held on the grounds of Taylor’s Lakeside Campus in Bandar Sunway last Thursday, 21st February 2013.
During the event, Mr. Sashi Ambi (Head of Corporate Communications, BMW Group Malaysia) delivered a talk on the history of BMW and the critical importance of BMW EfficientDynamics towards the entire automotive industry. Aside from that, Mr. Heng Chan Kong (Aftersales Non-Technical Trainer and Coach, BMW Group Regional Training Centre) presented a talk to students on sustainability by using the BMW Efficient Dynamics strategy as a core example
He conducted an interactive classroom session where students were given a first-hand demonstration of the features and capabilities of the BMW Group’s newest innovations in hybrid technology on the BMW ActiveHybrid 3 Series and BMW ActiveHybrid 5 Series. You may remember us talking about the showcase of the said cars in October 2012.
Over 80 students participated in a creative writing photo contest, where they were tasked with expressing what being eco-friendly and living sustainably meant to them. The student with the most creative and original entry stands the chance to win attractive BMW Lifestyle Merchandise from BMW Group Malaysia which will be announced on the 7th March 2013.
For more information regarding the BMW Speak Green! Campaign visit BMW Malaysia’s Facebook page.