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Home K-pop

(Video) “I Don’t Like That”: NCT Haechan Exposes SM Entertainment’s Song Selection System

by Afiq Amin
September 29, 2025
Source: IG/haechanahceah

Source: IG/haechanahceah

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In the world of K-pop, to non-fans, it is often assumed that idols lack creative control over their music, but that is not necessarily always the case. Some idols were heavily involved in the songwriting process, music video production and choreography from the very beginning, while others earned their place through hard work and dedication.

Still, there is some truth to these claims that certain artists are not given much freedom, as record labels often have a specific image and sound prepared for them. In a recent livestream, NCT member Haechan (해찬) revealed that he was not even allowed to preview some of the music written for him until the day of recording. Here’s what he said:

Source: Twitter/MFAL__66

Over the weekend, NCT member Haechan held a livestream on Weverse where he updated fans on his well-being as well as his solo album, released earlier this month. During the broadcast, the singer made a revelation that appeared to confirm a long-held suspicion among fans. He claimed that SM Entertainment operates a pre-selected track confirmation system for its idols without properly consulting them.

Related Winwin (Dong Si Cheng) Reportedly Signs With New Agency; Rumoured To Leave SM & NCT

“I really don’t like that. Why do I have to do only the songs they picked without hearing them myself? That was my first frustration,” he said. The idol went on to reveal that he had to secretly meet with the A&R team to listen to the tracks, one of which later made it onto the album. After much convincing, he was able to shape the record the way he wanted. However, the confrontation did not come without consequences, as the CEO reprimanded the NCT member for his so-called “stubbornness”.

Source: Twitter/hyutaesft

The incident sparked outrage among fans, with many criticising the agency for denying their artists creative freedom over their music, especially those who have been in the industry for a while. Others, however, praised Haechan for his determination in taking control of the project. A few questioned the label’s decision-making process when it comes to their idols’ albums.

In the end, Haechan was thankfully able to produce his solo album the way he envisioned it. His revelation, however, has sparked wider discussion about how much control K-pop idols really have over their own music. Hopefully, things would improve in the future, and all artists would be allowed freedom to be involved in their own projects.

🐻회사는 컨펌의 시스템이라는게 있는데 그게 너무 싫었어요 내가 부를 노래를 ‘나는 들어 보지도 못하고 정해진것만 나에게 오는가’ 가 싫었어서 '그냥 받는곡들 다 들려주세요' 해서 몰래 A&R형과 만나서 들어보고 나오게 카메라 라이츠라는 곡이였고 pic.twitter.com/kp4CC5NVK7

— 곰아지。 #TASTE (@MFAL__66) September 27, 2025

Related Mark Concludes Exclusive Contract With SM Entertainment; To Leave NCT & Subunits

Source: Twitter 

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