These brands do love to tease fans when it comes to collaborations with Korean stars – not that we’re complaining, of course. Recently, several companies have been teasing their partnerships with idol groups and actors ahead of official announcements to build excitement.
These promotions are clearly doing the trick, as fans are almost always able to guess the mystery collaborators based on nothing more than a silhouette. And now, it seems one singer could be making her way to Malaysia very soon. Who is she? Let’s find out.
Over the weekend, oral hygiene brand Colgate Malaysia posted a video on social media teasing a future collaboration with a K-pop icon. The clip featured a female singer dressed in purple, posing for the cameras with her face obscured, revealing only her smile. “The queen of K-pop is about to spill her secret beauty hack for a radiant smile 😁✨ Any guesses? Coming your way soon. Stay tuned!” the brand wrote in the captions.
If the smile wasn’t already a clear giveaway, the hint “Queen of K-pop” certainly is, as there’s only one person known by that title. As expected, fans flocked to the comments section to share their guesses, but the majority had one name in mind: none other than IU (아이유). Not only is she celebrated as a gifted singer-songwriter, but she’s also an accomplished actress, having recently won Best Actress at the Blue Dragon Series Awards and Baeksang Arts Awards for her role in “When Life Gives You Tangerines”.
While Colgate Malaysia’s teaser is certainly exciting, there has been no confirmation or indication, at the time of writing, that IU will be making a special appearance in Malaysia. Still, that hasn’t stopped fans from urging the brand to invite the icon back to Malaysia for an event.
The last time IU was here, she performed at Axiata Arena, Bukit Jalil back in 2024 and even handed out snacks to fans upon her arrival at KLIA. We personally would love to see IU again, but for now, we’ll have to wait for the official announcements for more details about this collaboration.
Watch the teaser below:
Source: Instagram
