After a certain period, brands will usually appoint a new star to represent them. Whether it’s for a specific campaign or as the face of the brand itself, featuring these celebrities in their promotions is sure to attract plenty of attention and potential customers, especially if those celebrities are from South Korea.
Last year, Azarine Cosmetic Malaysia appointed Korean actor Lee Min Ho (이민호) as brand ambassador, and the entertainer even made a special appearance in Kuala Lumpur for the brand’s event. Now, it’s time for someone new to take the stage, as the company just gave fans a little teaser on who that person might be:
Yesterday (Sunday, 1st December), Azarine Cosmetic Malaysia posted a video on their official social media pages announcing that a male K-pop idol has been appointed as the new brand ambassador. Normally, such teasers come in the form of a silhouette or feature camera angles that do not fully reveal the ambassador’s identity, allowing fans to send in their guesses.
The brand did just that on Saturday by posting the silhouette of the celebrity, but for this new promo, it seems they couldn’t wait any longer to share the exciting news with fans. Although the singer’s face was only partially revealed, it was clear that the new face of Azarine Cosmetic Malaysia is none other than SEVENTEEN (세븐틴) member Dino (디노). “Behind the glow… something huge is coming~ A new chapter of Azarine Malaysia starts now,” the caption read.
Unsurprisingly, SEVENTEEN fans immediately recognised DINO as soon as his face appeared on screen. In the comments section, most expressed their excitement at seeing the K-pop star as the new ambassador for the beauty brand. This now begs the question: will he be making an appearance in KL soon? There is no confirmation, of course, but since Lee Min Ho visited during his time as ambassador, it’s quite possible that DINO could meet his Malaysian fans one day too. We’ll just have to wait for the official announcement.
Watch the teaser below:
