For the seventh year in a row, DECIEM, the parent company of The Ordinary, is slowing things down instead of jumping into the Black Friday chaos, offering a steady 23% off all November to encourage clearer, more intentional shopping—a reminder that thoughtful choices will always beat impulse deals.
Why The World Shops In A Hurry While Deciem Hits Pause
11.11 and Black Friday have turned into full-on shopping marathons—all countdown timers, flashing deals, and that pressure to check out “now.” In 2024, U.S. shoppers spent a huge USD10.8 billion online on Black Friday alone. But the reality? Many of these “special” discounts aren’t that special. A study found that 92% of Black Friday deals were actually the same price, or even cheaper, at other times of the year.
That’s why DECIEM is sticking to its “Shop Slow” philosophy, a reminder that not every discount is worth rushing for. Instead of panic buying, the brand encourages people to choose products they actually need and will enjoy using long after November ends. It’s a small stand against impulse shopping, and a push toward buying things that truly add value, not just anything that happens to be on sale.
A Simple Guide to Spotting Real Deals
In line with its mission to encourage mindful shopping, DECIEM has created a simple Guide to Spotting a Fake Deal. It’s designed to help consumers see past flashy discounts and make more confident choices:
The Ordinary is offering 23% off all products from 1st November to 7th December, available online and in stores. Shop Slowvember at your own pace—no rush, just real savings.
