The Ordinary Brings Back “Slowvember, Turning November into Chill Shopping Season

For the seventh year in a row, DECIEM, the parent company of The Ordinary, is slowing things down instead of jumping into the Black Friday chaos, offering a steady 23% off all November to encourage clearer, more intentional shopping—a reminder that thoughtful choices will always beat impulse deals.

Why The World Shops In A Hurry While Deciem Hits Pause

11.11 and Black Friday have turned into full-on shopping marathons—all countdown timers, flashing deals, and that pressure to check out “now.” In 2024, U.S. shoppers spent a huge USD10.8 billion online on Black Friday alone. But the reality? Many of these “special” discounts aren’t that special. A study found that 92% of Black Friday deals were actually the same price, or even cheaper, at other times of the year.

That’s why DECIEM is sticking to its “Shop Slow” philosophy, a reminder that not every discount is worth rushing for. Instead of panic buying, the brand encourages people to choose products they actually need and will enjoy using long after November ends. It’s a small stand against impulse shopping, and a push toward buying things that truly add value, not just anything that happens to be on sale.

• Start with an intentional cart: Clear out old promos, keep only what you really want in a wishlist, and revisit it to spot real price changes or added perks.
• Watch out for shrinking value: Shrinkflation happens when products get smaller but prices stay the same, so always check the weight or volume to be sure you’re getting real value, not less for less.
• Choose clarity over urgency: Take a moment to decide whether you truly need or want the item, because the best purchase is one you’ll actually use and love.
• Build benefits, not bundles: Bundles can be tempting, but they often include items you don’t need, so be sure you’re not buying more than what actually suits you.
• Watch out for false exclusives: “Last chance” or “low stock” labels can be misleading, so don’t let pressure tactics convince you to buy something that keeps coming back.
• Don’t get squeezed: If you shop a site often, watch for old or fluctuating prices dressed up as Black Friday deals by checking and comparing before you buy.

The Ordinary is offering 23% off all products from 1st November to 7th December, available online and in stores. Shop Slowvember at your own pace—no rush, just real savings.