Fragrance brand TAMBURINS, known for exploring anomalous beauties, has launched a new perfume collection, “BLUE HINOKI”, and is running a pop-up store in Seongsu-dong, Seoul from now to 27th July to commemorate the release.
Following the successful exclusive Korean premiere of the opera performance “Sun & Sea” on 24th June, hosted solely by TAMBURINS, the pop-up space spanning the first and second floors, which was originally set up for the performance, has been transformed into a multisensory space immersing visitors in the BLUE HINOKI collection.
It features products from the collection along with sand art installations using various objects and textures to visualise the fragrance.
A large-scale campaign image, created through a collaboration between actor Byeon Woo-seok and world-renowned photographer Zet Swan, is installed on the building’s exterior, capturing the attention of passersby.
The third floor, in particular, recreates the room of Byeon Woo-seok as seen in the [BLUE HINOKI] campaign video released in June.
This immersive experience allows visitors to fully step into the world of the collection, making the location a must-visit spot for both local and international fans.
The ‘Egg Perfume Rattan Wear’, available exclusively at the BLUE HINOKI pop-up store — the only offline location where it is sold — has generated high demand, with long queues forming from day one.
To celebrate the pop-up opening, various on-site promotions are being offered.
Visitors are given a ‘Sand Dome Mini’ as a gift on a first-come, first-served basis, and customers who purchase over a certain amount will receive a ‘Mini Perfume Vinyl’ and a ‘Sand Dome Large,’ the latter being a limited-edition item available only at the Seongsu pop-up.
All promotional gifts are limited in quantity and will only be available while supplies last.
At the opening event, actor Byeon Woo-seok, the face of the BLUE HINOKI campaign, made a special appearance, further elevating the atmosphere.
Dressed in the same white shirt and pants from the campaign video, he created a seamless link between the campaign’s concept and reality, captivating the crowd on-site.
The TAMBURINS BLUE HINOKI pop-up store will be open until 27th July and is expected to continue drawing visitors who wish to experience the brand’s newest fragrance in a truly special way.
TAMBURINS BLUE HINOKI Pop-Up Store
Address: 23, Ttukseom-ro 17-gil, Seongdong-gu, Seoul
Operating Period: Until 27th July
Operating Hours: Monday to Sunday, 11am to 7pm
