Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home News Coverage

Sportswear Brand FILA Launches In Malaysia With 3 New Outlets

by Justin
December 16, 2024
18
SHARES
Share on FacebookShare on Whatsapp

FILA, the iconic Italian sportswear brand renowned for its performance meets craft and style, is excited to officially launch in Malaysia. Known for its distinctive design and commitment to excellence, FILA is set to make a significant impact both on and off the court with a curated collection of lifestyle apparel and footwear, including dedicated collections for trending sports like pickleball and tennis.

FILA’s first store in Malaysia opened at Pavilion KL on 29th November 2024, followed by the launch of its flagship store at Sunway Pyramid on 11th December 2024. These store openings mark a significant milestone in FILA’s retail expansion in Malaysia, bringing Italian-inspired style to a wider audience. A third location at IOI City Mall will open on 18th December 2024, further strengthening FILA’s presence in the local market.

“We are thrilled to introduce FILA to Malaysia,” said Mr. Jimmy Jin Bohyun, Managing Director of FILA Malaysia. “Our goal is to bring a distinctive blend of Italian-inspired style and high-quality sportswear to the local market. With the opening of our flagship stores and expanding retail presence, we are committed to offering versatile apparel and footwear that are suitable for both on and off the court, as well as everyday wear. We are also excited to tap into emerging sports like pickleball and provide Malaysians with the best in style and performance.”

FILA is known for offering high-quality, stylish products that blend fashion-forward designs with functionality. The brand’s approach is centered on delivering versatile apparel and footwear that transitions effortlessly from sport to everyday wear. Whether you’re on the court or out with friends, FILA offers options that cater to dynamic lifestyles.

FILA Launches New Echappe VC V2 Collection In Malaysia & It's Everything!

The Tennis Club Collection is an example of FILA’s commitment to creating bold and stylish pieces. Featuring modern details and sleek designs, this collection adds a fresh, vibrant touch to sportswear. The Targa Club shoes, a standout in the collection, combine comfort with Italian-inspired style, making them perfect for both on and off court.

To celebrate its launch in Malaysia, FILA is offering exclusive gifts with purchase (GWP). Customers who make a purchase during the launch will receive a collectible, customizable Moru Doll, adding a fun and unique touch to the shopping experience.

FILA has also launched the FILA Hunt interactive challenge. Spot the FILA-wrapped train on the Kelana Jaya Line LRT, scan the QR code inside the train and collect all four FILA QR codes—Blue, White, Red, and Black to unlock exclusive prizes. The excitement continues in-store with the FILA In-Store QR Code Hunt at Sunway Pyramid, Pavilion KL, and IOI City Mall, where scanning QR codes gives customers the chance to win limited-edition FILA prizes, with multiple visits increasing their chances of securing exclusive rewards.

As FILA continues to expand in Malaysia, the brand remains focused on offering stylish, high-quality products that cater to both on- and off-court lifestyles. With plans for expansion of stores across the nation and continued innovation in design, FILA hopes to become an even more prominent name in Malaysia’s sportswear and lifestyle fashion market.

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)

FILAFILA Malaysia
https://lomp.at/insta
Share7SendTweet5Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Footwear

Speed That’ll Give You Chills: Skechers AERO Collection Is Scary Fast This Halloween

by Dean Zaini
October 27, 2025

Malaysia’s spooky season is picking up pace, and this time it’s all about speed, not scares. Inspired by the thrill...

Read more
Lifestyle

Whisky As Poetry: The Glendronach’s “The Master’s Anthology” Is An Ode To Time

The Glendronach, known for its rich and timeless whiskies, introduces The Master’s Anthology, a new collection that highlights its mastery...

Read more
by Dean Zaini
October 26, 2025
Footwear

2 New Drops From Vans x Travis Barker & AURALEE x New Balance Bring Punk Grit & Minimalist Cool

It’s a great week for sneaker lovers. From Travis Barker’s punk-inspired Vans Old Skool to AURALEE’s clean and classy New...

Read more
by Dean Zaini
October 26, 2025
Lifestyle

New Destination For Runners: New Balance Opens First Run Hub In Southeast Asia At Suria KLCC

New Balance remains one of the world’s leading footwear and apparel brands, and it continues to grow and expand. In...

Read more
by Afiq Amin
October 25, 2025
SOURCES: INSTAGRAM (@ilovemsiafood)
Go

(Video) Bukit Kiara’s New KLGCC Mall Officially Opens Its Doors!

Despite the growing discourse about malls in Malaysia, Klang Valley has recently welcomed a new shopping complex to its roster....

Read more
by Adleena
October 24, 2025
Footwear

Skechers Launches Hands-Free Slip-ins® Max Run For Effortless Speed & Comfort

Running just got a whole lot easier. Skechers, The Comfort Technology Company™, is stepping up its game with the launch...

Read more
by Dean Zaini
October 23, 2025
Lifestyle

Art in Harmony: SamaSeni Brings Together 12 Artists In A Celebration Of Creativity & Connection

SamaSeni is more than just an art exhibition. It is a heartfelt gathering of artists who share the same passion...

Read more
by Dean Zaini
October 23, 2025
Lifestyle

Woodford Reserve Brings Back “The Wonderful Race” To Crown Malaysia’s All-Star Old Fashioned

Woodford Reserve is back with the third edition of "The Wonderful Race," a nationwide hunt for Malaysia's top bartenders. This...

Read more
by Dean Zaini
October 21, 2025
Load More


TOP STORIES TODAY

  1. 1

    “Please Protect My Children”: Korean Influencer Speaks Out On Indonesian Wife’s Cheating Allegations

  2. 2

    “Just For 1 Day!”: ZUS Coffee Closing Operation This Thursday In Celebration Of Latest Milestone

  3. 3

    Laurinda Ho & Shawn Dou Break Silence On Divorce Rumours

  4. 4

    (Video) BLACKPINK Lisa’s Overly Revealing “Rockstar” Stage Outfit Sparks Criticism & Concern

  5. 5

    (Video) HK Actress Selena Lee Reveals Why She Broke Up With Longtime BF Anson Cha

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.