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Home Watches

Longines Collabs With Actress Siti Saleha In New “Elegance” Campaign

by Features Desk
December 31, 2024
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Swiss watchmaker Longines is teaming up with Malaysian actress, Siti Saleha, to showcase the sophistication and timelessness of its watch collections in a series of lifestyle images for social media. The perfect embodiment of the elegance and versatility of Longines timepieces, Siti Saleha brings her award-winning presence to the collaboration, underlining the Longines motto “Elegance is an attitude”.

To mark the launch of this special collaboration, Longines is releasing a series of photos starring Siti Saleha, accompanied by the iconic Conquest and The Longines Master Collection Moonphase models.

The first series of images highlight the sophisticated elegance of Siti Saleha, together with a 38mm model from the Conquest collection with a sunray green dial and stainless steel strap. Day or night, in trainers or high heels, the Conquest collection is perfect for an actress like her who is always on the move, whatever the setting or activity.

To highlight the Longines Master Collection Moonphase 34mm model featuring the white mother-of-pearl dial with red alligator strap, Siti Saleha was captured with a refreshing sense of elegance. From the classic simplicity of the dial to the intricate mechanical movements within, this watch bears witness to Longines’ storied heritage and expertise in watchmaking.

As part of the collaboration, Siti Saleha will be sharing more exciting images of her distinctive style, together with Longines timepieces on her wrist, on her social media in the coming months.

Undoubtedly one of Malaysia’s most recognisable and successful stars, Siti Saleha burst onto the scene in 2011 and has since become a popular television and stage personality, gracing magazine covers and establishing herself as a fashion icon.

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At the 2024 Seoul International Drama Awards, Siti Saleha won the Outstanding Asia Star Award for her captivating role in the workplace drama “SeOfis”. Born in England, her familiarity with both Eastern and Western cultures makes her a dynamic performer ready for the international stage.

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