Over the past few years, homegrown skincare brands have been making waves with innovative formulations, scientific research, and philosophies rooted in authenticity. Whether you prioritise natural ingredients, clinical efficacy, or simple, no-frills routines, there’s a local label ready to meet your needs.
These proudly Malaysian brands not only champion homegrown talent but also celebrate Southeast Asian heritage, biodiversity, and craftsmanship. With each brand offering a unique approach, you’ll find options for every skin concern. From barrier strengthening to brightening, acne care, and gentle everyday essentials, here’s your guide to the Malaysian skincare names worth adding to your beauty shelf.
1. SKINMADE
Since its founding in 2017, SKINMADE has championed effective, science-driven skincare with a mission to reshape the way people view their routines. The brand goes beyond beauty, integrating peer-reviewed and evidence-based research into every product it launches. By placing skin health at the forefront, SKINMADE encourages consumers to make informed decisions and build routines that truly serve their skin.
Visit their website to learn more.
2. Healez
Founded in 2018, Healez entered the beauty landscape with a commitment to elevating Malaysia’s spa and skincare industry. Operating two divisions, Healez Beauty and Healez Spa, the company focuses on premium-quality ingredients and accessible pricing. Their collaboration with a world-renowned scientist ensures cutting-edge expertise goes into every formulation, allowing the brand to consistently deliver high-quality products and services.
Visit their website to learn more.
3. The Raw.
The Raw. positions itself as a pioneer in pharmaceutical-backed skincare, offering a modern approach built on three core values: Quality, Efficacy, and Safety. Its formulations focus on embracing imperfections and promoting long-term skin health through thoughtfully crafted products. With each bottle, the brand aims to boost not just skin confidence, but also a deeper appreciation for gentle, scientifically guided care.
Visit their website to learn more.
4. PALOMA
Established in 2023 by Li Tim Koh, Sheryl Oon, and Howie Lee, PALOMA is a brand built around Southeast Asian heritage and botanical wisdom. Each product harnesses local superfruits, superfoods, and medicinal herbs, offering a sensorial yet effective experience. With an in-house Medical Scientist (PhD) overseeing formulations, the brand ensures all products strike the perfect balance between indulgence and science-backed performance.
Visit their website to learn more.
5. Tatagaltier
Founded in 2020 by Aush Milby, Tatagaltier blends nature and science to promote healthy, radiant skin. The brand is committed to using safe, effective ingredients that nourish and protect, staying true to its philosophy of embracing natural beauty. With its dynamic and innovative approach, Tatagaltier continues to gain traction among skincare lovers seeking clean formulations with visible results.
Visit their website to learn more.
6. Kayman Beauty
Kayman Beauty stands out as a 100% cruelty-free brand dedicated to ethical, effective skincare. Their formulations feature natural ingredients such as watermelon and honey, chosen for their soothing and exfoliating benefits. Designed to help reveal a fresh, radiant glow, Kayman’s range has earned a loyal following among those who value gentle yet potent botanical care.
Visit their website to learn more.
7. CLEF
CLEF focuses on clean, effective solutions designed to optimise overall skin health. With Malaysians in mind, the brand formulates its products to perform comfortably in high-humidity climates, ensuring that every application feels light, breathable, and suitable for daily use. This climate-conscious approach has helped CLEF resonate with local consumers seeking skincare that truly fits their environment.
Visit their website to learn more.
8. Chuck’s
Founded in 2019 by content creator Jane Lau, Chuck’s has quickly made a name for itself despite being a newer brand. Their products have become everyday staples for many. With its fun, accessible approach, Chuck’s continues to grow as a favourite among beauty enthusiasts looking for reliable, feel-good essentials.
Visit their website to learn more.
9. Daughters of Malaya
True to its no-nonsense philosophy, Daughters of Malaya creates simple, affordable skincare centred around proven-effective ingredients. The brand avoids exaggerated claims, focusing instead on delivering straightforward, dependable products. It’s a refreshing choice for those who value transparency and minimalist routines that still deliver solid performance.
Visit their website to learn more.
10. LUMI Beauty
LUMI Beauty brings a Korean-influenced approach to Malaysian skincare, blending South Korean formulations with cruelty-free, natural ingredients. Their philosophy, “gleam before glam” captures the brand’s focus on building a healthy glow before anything else. From serums to body care and beauty tools, LUMI offers a holistic collection for anyone seeking luminous, hydrated skin.
Visit their website to learn more.
Sources: Facebook(1)(2)(3)(4)(5)(6)(7)(8), Twitter, Instagram
