Malaysians have long trusted Japanese skincare for its no-nonsense formulas and real results, and Hada Labo has led the way as Japan’s No.1 lotion brand for 17 years.
Now, the brand is stepping up with its upgraded Premium Whitening range, powered by cutting-edge Japanese technology and officially Halal-certified. It’s a milestone moment for Muslim beauty lovers, offering both innovation and assurance in every bottle.
Why Halal x J-Beauty Matters
Malaysia’s beauty scene has always been spoiled for choice, but Muslim consumers often face a tricky balance between wanting advanced skincare and making sure it aligns with Halal standards. With this move, Hada Labo isn’t just launching another whitening range – it’s setting a new benchmark: proving that Japanese innovation can adapt to local cultural needs without compromise.
“Malaysian women deserve to feel confident in their skincare choices, both in performance and in trust,” shared Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.
The Star Behind the Glow: WhiTEQ Technology
At the heart of the range is WhiTEQ Technology, a patented system that steadily releases five brightening powerhouses into the skin:
- Niacinamide (Vitamin B3): Helps improve skin clarity by supporting natural renewal, promoting a more even and radiant skin tone
- Vitamin C (3-O-Ethyl Ascorbic Acid): A stable form of Vitamin C that helps brighten the complexion, reduce the look of dullness, and restore skin radiance
- α-Arbutin: Known to visibly reduce the appearance of uneven tone for clearer-looking skin
- Vitamin A: Helps refine skin texture and support smoother, more luminous skin
- Centella Asiatica Extract: Calms skin and reduces unevenness
With added Hyaluronic Acid, the formula doesn’t just brighten – it also hydrates and strengthens the skin barrier, with most testers seeing brighter and more hydrated skin in just 14 days.
The upgraded Hada Labo Premium Whitening range, priced from RM39.90 to RM95, is now available at Watsons, Guardian, and major pharmacies nationwide, as well as online at Shopee, TikTok Shop, and Lazada.
