TWICE’s (트와이스) performance at the 2025 Victoria’s Secret Fashion Show was already making waves from the get-go. However, nothing could have prepared the team for the craze that came. Now, the girl group has reunited with the lingerie brand for a new collaboration.
On 8th January 2026 (Thursday), Victoria’s Secret announced a new collection in partnership with TWICE under their VS Pink line. Members Jihyo (지효), Momo (모모), Nayeon (나연) and Tzuyu (쯔위) will be the face of the new Valentine’s Day campaign, modelling pieces from the “Wink” collection. The “TWICE-approved” collection blends functional designs with flirty silhouettes.
The collaboration comes after TWICE’s viral performance at the brand’s 2025 fashion show in New York. During their set, Jihyo, Momo, Nayeon and Tzuyu all donned pieces from VS Pink. However, it was Tzuyu’s Wear Everywhere Push-Up Bra in the purple and pink colourway that garnered the most attention. The bra even sold out online and in multiple locations.
For the new Valentine’s Day campaign, Tzuyu models VS Pink’s new Wink Lightly Lined Plunge Bra, which features a half-padded silhouette. Meanwhile, Momo recreated her fashion show look, donning the Pointelle Slip Dress in Hushed Lilac Cherries. Peeking out of the dress is the Wink Lightly Lined Balconette Bra in the Pink Tulip shade.
Moving on to Nayeon, who matched her Pointelle Henley Cami in the Black Cherries print with a red bra. She completed the look with the Ivy Fleece Campus Sweatpants in Black (V-day Edition). Lastly, Jihyo chose a Western theme, pairing the Retro Cotton Tee with a pair of the Mid-Rise Baggy Wide-Leg Jeans, and topping it off with a cowboy hat.
Fans have shown a very positive reaction to the new collaboration and have even begun shopping for some of the items from the online store. With how things are looking, it won’t be a surprise if TWICE and VS Pink have another viral sold-out moment.
