It’s undeniable that Asian stars, particularly K-pop idols, possess incredible selling power and can bring attention to every single item they endorse. Recently, these seven Asian stars were named regional and global ambassadors for a multitude of brands, from footwear to skincare:
SEVENTEEN The8 (세븐틴 디에잇) – Timberland
SEVENTEEN member The8 was recently announced as Timberland’s newest Asia-Pacific Ambassador. The Chinese-born idol also fronts the “Unbreakable You” campaign, bringing to life the new generation’s “unbreakable” spirit.
SEVENTEEN Dino (세븐틴 디노) – Azarine
Another SEVENTEEN member who was recently named brand ambassador is Dino. The group’s youngest member is the newest face of skincare brand Azarine, in conjunction with the launch of their new Invisipore Primer Sunscreen SPF 50 PA++++.
I-DLE Soyeon (아이들 소연) – Coach
I-DLE leader Soyeon adds brand ambassador to her list of titles after starring in Coach’s Autumn-Winter 2025 campaign. In her first photoshoot with the brand, the rapper models the Suede Tabby, the Soho Sneakers, and the Empire 34.
YOASOBI Lilas (幾田 りら) – Coach
Also joining the Coach family is Japanese singer-songwriter Lilas Ikuta of YOASOBI fame. Like Soyeon, the star, also known as Ikura, joins the brand’s Autumn-Winter 2025 campaign, modelling the iconic Tabby.
IVE Jang Wonyoung (아이브 장원영) – BVLGARI
After working with brands like Miu Miu and Dior, IVE member Jang Wonyoung adds another luxury brand to her repertoire. The idol is now the newest ambassador of BVLGARI, joining the brand with her timeless elegance and magnetic presence.
Mun Kayoung (문가영) – SK-II
Fresh off her critically acclaimed role in “Law In The City”, South Korean actress Mun Kayoung was named SK-II’s newest ambassador. The star joins other globally renowned beauties under the brand, including TWICE’s Mina and Thai actress Baifern.
Bang Hyorin (방효린) – Tod’s
Another South Korean actress making a name in the fashion industry is Bang Hyorin. The “Aema” star was recently announced as Tod’s Brand Ambassador in Korea, joining the brand in a variety of activities across the country.
