Creative jobs are increasingly at risk due to the rise of AI-generated technology. Many artists, who have invested time, money and energy in honing their craft, have consistently criticised the use of AI-generated art in creative spaces.
So, it’s rather disappointing to learn that some of your favourite artists would even consider using AI for their projects. Malaysian icon Biduanita Dato’ Sri Siti Nurhaliza and Korean singer WOODZ (조승연) are among the stars who were recently called out for doing just that. Here’s what happened:
Let’s start with Siti Nurhaliza. Since her debut, the singer has been widely praised for her voice and music, earning recognition as one of Malaysia’s most legendary performers. She is currently preparing to release her single “Gema Bumantara” from her upcoming traditional album.
The songstress shared a teaser of the track on Instagram and, although fans were excited about the release, many criticised her for using AI-generated visuals. Fans on Twitter expressed disappointment over the use of AI in the song’s promotion. Others strongly urged Siti to continue working with human creatives, noting that many would be more than willing to collaborate with an icon such as herself.
Unfortunately, Siti Nurhaliza was not the only artist criticised for using AI. As mentioned earlier, Korean singer WOODZ is also under fire for AI-generated visuals. The UNIQ member shared a teaser image for his upcoming single “Falling”, featuring Young K of DAY6. Netizens were quick to call out the idol for not hiring a human artist or photographer to work on the single’s cover art.
Others further criticised him by bringing up his recent collaboration with McDonald’s, a brand that’s been on the BDS boycott list. At the time of writing, neither artist has issued a statement addressing the backlash. What are your thoughts on this issue?
Watch Siti’s teaser for her upcoming single below:
