It’s a bird… It’s a plane… It’s Coach Airways! Celebrating the fashion house’s distinctive New York attitude and spirit of innovation, Coach has once again outdone themselves with this one-of-a-kind immersive pop-up experience ON A PLANE!
Located at Freeport A’Famosa Outlet Melaka, it reimagines the house’s American design language to create a space where customers can explore and shop a Coach collection curated exclusively for Coach Airways.
Known for their unique pop-up stores, Coach continues to craft innovative, one-of-a-kind experiences that captivate the senses and invite visitors to interact. This time, they have built their latest pop-up, “Coach Airways” inside a real Boeing 747, spanning across 4,198 square feet. The space blends Coach codes with architectural elements that reference the ’70s golden era of air travel, featuring a cockpit as well as passenger and lounge cabins in retro colourways and prints, reimagined with iconic house touches like Signature that reference Coach’s legacy of craftsmanship.
As you travel further into the plane, you’ll come across the retail cabin, which features a collection of all-gender ready-to-wear, bags, and travel accessories inspired by the next generation’s expressive approach to fashion.
Coach Airways also features the second installment of the house’s Coach Café, where clients may enjoy gourmet coffee and refreshing beverages while they browse through the space.
In conjunction with the launch of the state-of-the-art pop-up, Coach also released an exclusive Coach Airways Collection featuring a selection of t-shirts, a passport leather case, a wheeled carry-on luggage bag, and field tote and travel accessories such as luggage tags, pouches and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature.
We had the pleasure to board Coach Airways and explore the beautiful ’70s-themed space, check out our highlight reel on Instagram to get the full experience:
Watch Hype’s Exclusive Reel:
Coach Airways opens daily from 10am to 10pm and is located at FAO Airplane, Freeport A’Famosa Outlet, Jalan Kemus / Sempang Ampat, 78000 Alor Gajah, Melaka
For more information, check out their Instagram and Facebook, or head over to malaysia.coach.com!
