SK-II’s got a new holiday icon, and he’s all about that crystal clear glow. This festive season, the skincare brand is introducing Pitekuma, an irresibly cute bear who spreads Crystal Clear Joy wherever he goes. And yes, he owes all his sparkle to SK-II’s legendary PITERA™.
A Bear Born from a Miracle Drop
Legend has it, Pitekuma wasn’t just any teddy. He was brought to life by the magic of PITERA™, SK-II’s signature skincare ingredient that has been the secret behind countless celebrity glow-ups.
The story goes back to a sake brewery in Japan, where scientists noticed the brewers’ hands stayed soft and youthful despite years of work. The discovery led to PITERA™, a naturally derived liquid packed with over 50 micro-nutrients—vitamins, amino acids, and minerals that help your skin achieve that lit-from-within clarity.
Now, through Pitekuma, SK-II is turning that story into something magical and just a little bit cuddly.
The Ultimate Gift for Crystal Clear Skin
To celebrate the season, SK-II has unveiled the Festive Best Collection Kit (RM365), the perfect skincare starter pack wrapped in joy. Inside, you’ll find:
- Facial Treatment Essence (75ml): The cult favourite that’s basically “liquid gold” for your skin
- GenOptics InfinitAura Essence (10ml): For that soft-focus glow that makes every selfie sparkle
- SKINPOWER Advanced Cream (15g): The plush hydration your skin deserves after too many year-end parties
Each set comes with a Festive Bear Bag Charm featuring Pitekuma, and if you shop in-store, you can also get an exclusive Pitekuma Bear Jewelry Tray with minimum purchases, plus limited-edition MINA postcards available in November.
SK-II brings Pitekuma’s magic to life at the Crystal Clear Joy Pop-Up at Isetan Gardens East Lobby from 13th to 19th October. Explore a winter wonderland with photo ops, skin consultations, and a look at the power of PITERA™. Whether you’re gifting or treating yourself, a little PITERA™ magic might be all you need for crystal clear skin.
The SK-II Festive Best Collection Kit (RM365) is available now at the SK-II Concept Store at Mid Valley Megamall, all SK-II counters, and online retailers.
