All of us are now celebrating and embracing the lovely month of Ramadan, and Coach is no exception! Coach is commemorating Ramadan and Eid in Malaysia for the first time ever with a variety of carefully thought-out customised offerings. The campaign, which celebrates the gathering of family and friends, merges regional custom with Coach’s distinctive American heritage and design. It includes lighting installations, distinctive in-store design, and iconic product selections!
Visitors may view their lit Ramadan-inspired installation within the Pavilion Kuala Lumpur and a custom Coach façade that highlights classic house codes combined with regional themes like festive lamps, stars, and crescent moons from now through April 25th. The project also showcases Rexy and family, the house’s popular mascot, in a gigantic installation surrounded by festive Ramadan lights.
Coach will unveil a set of photographs to kick off the campaign that highlight some of the most recognisable designs from the brand, such as the Tabby, Willow, Rogue Top Handle, and Charter Crossbody, while capturing the energy and joy of the Ramadan and Eid festivals. Stores all throughout Malaysia will be turned into one-of-a-kind shopping experiences with elaborate decorative motifs and a festive twilight colour palette to bring the campaign to life, symbolising the holiday’s key values of wisdom, dignity, reminiscence, and joy.
You also may visit Coach’s unique digital e-greeting experience created especially for Ramadan to mark the occasion by clicking here! With the aid of Rexy and his family, users can make a “Star” to send their wishes to loved ones via a special URL. This digital experience was inspired by the house’s ad installations meant to take viewers to a beautiful realm.
Just scan the QR code below and try it out for yourself!
Consumers may also experience Coach’s concept of daring self-expression, inspired by the future generation, by visiting Coach stores and the Pavilion Kuala Lumpur installation, where they can also view the brand’s most recent collection.
In a similar vein, make sure to follow them on Facebook and Instagram to remain in touch with them and to never miss an update. Ramadan Mubarak!
