If you’ve been on social media lately, you’ve probably spotted the Dubai chewy cookie trend taking over your feed. Loved by K-pop idols, the viral fusion of crunchy kadaif, pistachio cream and mochi-like marshmallow dough finished with a generous coating of cocoa powder has inspired the beauty world, specifically, onto our lips.
The aim is to recreate the soft, cocoa-dusted lips that look plush, muted and effortlessly indulgent. Think brown tones with a blurred, powdery finish rather than sharp liners or glossy shine. If you’re trying to nail that just-bitten look, these brown lippies make the perfect lip combo.
1. Issy Mousse Lip Tint in Teddy
Velvety and plush, this mousse lip tint delivers a beautifully diffused matte finish that feels almost cloud-like. The brown shade melts into the lips, creating a blurred effect that mimics cocoa powder pressed into soft dough. As it wears, it fades into a natural tint, perfect for low-effort, chewy-cookie vibes.
2. ANAS Velvet Matte Liquid Lipstick in Coco Teddy
Budget-friendly but impressively long-lasting, this liquid lipstick offers a seamless matte finish that doesn’t feel heavy. The soft brown tone works well as a standalone shade or layered with a balm for a more lived-in look. It’s ideal for achieving that muted, dessert-inspired lip without cracking or flaking.
3. ANAS Lip Duo in Barcelona
For those who like a little flexibility, this lip duo lets you customise your Dubai chewy cookie lips. Start with the velvet matte lipstick for a cocoa-stained base, then tap the gloss lightly in the centre for dimension. Infused with nourishing oils and vitamins, it keeps lips soft while adding a subtle, indulgent sheen.
4. Maaez Lipmatte in Esh Al-Bulbul
This lightweight matte lipstick is ideal if you want a smooth, cocoa-toned base without sacrificing comfort. The formula feels airy on the lips and wears beautifully throughout the day, making it easy to build up colour for that soft, powdered effect. It’s a great everyday option if you want the trend without going too bold.
5. Fenty Beauty Stunna Lip Paint in Unveil
If you want rich pigment with a soft matte finish, Unveil is a standout. The warm brown shade flatters a wide range of skin tones and dries down weightlessly, making it perfect for that smooth, cocoa-dusted look. A little goes a long way, so you can easily sheer it out for a more blurred effect.
6. Anastasia Beverly Hills Lip Velvet in Cool Brown
This lip velvet is all about comfort and sophistication. The formula glides on smoothly, delivering full pigment with a cushioned, velvety feel that softens the lips. The cool brown tone adds a modern twist to the Dubai chewy cookie trend, especially if you prefer a slightly more refined finish.
