PUMA has unveiled Southeast Asia’s first-ever PUMA House on H-Street in Bangkok, marking the return of the brand’s H-Street sneakers with an exclusive launch event that brought together PUMA’s regional ambassadors and content creators at Siam Square. The event transforms the space into a dynamic hub where sport, fashion, and creativity collide.
Representing Malaysia at the regional launch, actor Aedy Ashraf delivered a standout moment on the runway with a star catwalk appearance, showcasing the H-Street collection and embodying the bold energy of PUMA. Joining the celebration were actor Alvin Chong and content creators Sara Muzam, Bennlqb, and Candy Teoh, who were among those invited to experience the immersive event and preview the latest collection.
Taking the stage alongside Thai actor and brand ambassador Win Metawin, the newly-introduced ambassadors representing H-Street across Southeast Asia include Malaysia’s Aedy Ashraf, Kevin from Singapore, Gabriel Prince from Indonesia, and Arthur Nery from the Philippines.
The event delivered a fashion-forward experience featuring curated F&B, interactive touchpoints, an exclusive first look at the H-Street collection, and immersive brand experiences.
A Sneaker Rooted in Track Heritage
The H-Street traces its origins to the Harambee, PUMA’s iconic track spike from the early 2000s. Reimagined for the street, it balances performance and style through a low-profile silhouette, lightweight mesh upper, and expressive colourways.
“H-Street has always been about more than a sneaker – it is about a culture, a community, and a way of expressing yourself that resonates deeply with young people across Southeast Asia,” said Gabriel Yap, Senior Director Marketing, PUMA Southeast Asia. “Bangkok is the perfect home for Southeast Asia’s first PUMA House on H-Street, and we are excited to open its doors to everyone this week.”
The PUMA House on H-Street showcases the colourful line-up of the collection that are featured on the feet of PUMA’s global brand ambassador Rosé, and are centred around three key colourways: Black, Fizzy Green and Poison Pink. Guests will also get the chance to exclusively preview new colourways and executions dropping in the upcoming months.
The H-Street collection is now available in Malaysia, with prices ranging from RM399 to RM429, at selected PUMA stores nationwide, Solewhat, JD Sports, and online.
