If bling is your thing, then this Merdeka is gonna be your most extra one yet! HABIB has returned with its highly-anticipated Jualan Merdeka campaign, from now until 1st September 2025, across all HABIB showrooms nationwide.
Celebrating the enduring beauty and cultural richness of local craftsmanship, HABIB honours Malaysia’s vibrant heritage while reinterpreting it through modern design and exceptional artistry.
For over six decades, HABIB has stood as a symbol of national pride, dedicated to preserving Malaysian identity through jewellery. Each piece is more than a creation, it tells a story of passion, artistry, and heritage. HABIB’s pieces are meticulously brought to life by the skilled hands of its in-house jewellery designer and creative hearts of Malaysian artisans. From selecting the finest diamonds and gemstones to perfecting intricate designs, every step reflects HABIB’s unwavering commitment to quality and authenticity.
More than mere adornment, every diamond and gemstone is carefully chosen not only for its brilliance but for its individuality. HABIB’s in-house artisans thoughtfully consider hues, clarity, and character, transforming stones into timeless creations that hold deep personal meaning for the wearer.
Among these are heritage-inspired designs, including a modern interpretation of the legendary rings also known as ‘Cincin Buah Kana’, olive shaped ring and another ring known as ‘Cincin Kapal Terbang’, inspired by its design, mimicking the wings of an airplane. Both creations have been thoughtfully reimagined to resonate with today’s generation while staying true to their cultural roots.
HABIB is also proud to introduce its latest Merdeka Rings, a symbolic tribute to Malaysia’s journey of unity, hope, and independence. Crafted in yellow gold, each ring features a graceful crescent moon and star motif, a nod to the national emblem. Adorned with brilliant stones in diamond, ruby, blue and yellow sapphire, the design mirrors the vibrant colours of Jalur Gemilang, celebrating the nation’s enduring pride and heritage. A beautiful blend of masterful craftsmanship and patriotic spirit, these rings are more than just jewellery — they are timeless emblems of love for Malaysia.
For a truly extraordinary style this Merdeka, this necklace stands as a radiant tribute — symbolising Malaysia’s independence through a harmonious fusion of artistry and meaning. Adorned with cascading tsavorites that evoke the country’s lush green landscapes, the design captures the vibrant spirit and natural beauty of the nation. Its fluid lines mirror the graceful flow of the Jalur Gemilang, subtly expressing the ideals of unity and freedom. Accented with rose-cut diamonds, this piece reflects the resilience, pride, and rich cultural heritage that define Malaysia.
HABIB also continues to champion local talent and in-house expertise across every aspect of its work—from jewellery design and production to conceptualising campaigns and curating showroom experiences. Customers can expect a world class for less experiences through the shopping atmosphere that rivals international standards while staying true to the essence of Malaysian craftsmanship.
Adding to the spirit of national pride, the campaign will also feature special collaborations with beloved local icons such as Didi and Friends, bringing joy and nostalgia to families across generations. In addition, a meaningful partnership with Zoo Negara highlights HABIB’s ongoing commitment not only to community and culture, but also to conservation efforts that protect Malaysia’s rich biodiversity. These initiatives reflect HABIB’s belief in giving back to the nation, celebrating unity while fostering awareness, education, and collective responsibility for a better future.
Dato’ Sri Meer Habib, Executive Chairman of HABIB Group, shared, “Heritage is the soul of a nation, and at HABIB, we believe in preserving it through modern design and meaningful storytelling. This Merdeka, our goal is to remind Malaysians that true luxury is rooted in culture and craftsmanship. Our new heritage-themed jewellery pieces are not just products, they are tributes to the diverse identities that make Malaysia unique.”
This Merdeka, HABIB invites all Malaysians to celebrate heritage with a modern touch. Explore the collection and discover collectible pieces that honour the past while embracing the future as we celebrate our nation.
For latest updates on Jualan Merdeka, visit the official website www.habibjewels.com and follow HABIB on social media platforms such as Instagram and TikTok (@habibjewelsofficial) as well as Facebook and LinkedIn (@HABIB).
