K-pop group NewJeans (뉴진스) continues to showcase their power and influence in the luxury fashion industry. Most recently, member Danielle (다니엘) was announced as the newest brand ambassador for luxury Swiss watchmaker OMEGA.
OMEGA announced the partnership on 17th December 2024 (Tuesday), sharing the news through their social media pages. Along with a stunning photo of Danielle modelling the Constellation watch in stainless steel and 18K Moonshine™ Gold, the watch brand wrote, “Welcome to the OMEGA family. A radiant debut from Danielle Marsh. The New Constellation sparkles with her signature style.”
As a member of NewJeans, Danielle represents a youthful new addition to the iconic Swiss watchmaking brand. Raynald Aeschlimann, President and CEO of OMEGA, spoke about the young singer, saying, “Danielle is full of energy and brightness. We’re so inspired by her positivity as well as her confident sense of style. It’s exciting to have Danielle representing OMEGA, and we’re looking forward to a very joyful partnership.”
The idol has also shared her thoughts about her new role with OMEGA, saying, “For me, OMEGA is the most beautiful symbol of time. Their watches are so precise but also colourful and radiant. They allow me to be myself and express my style in so many different ways.” Danielle added, “It’s amazing to be part of this brand and join a family with so many other inspiring names.”
Besides the Constellation watch in stainless steel and 18K Moonshine™ Gold, Daniella also wore the Speedmaster 38 mm timepiece in stainless steel for her first photoshoot with OMEGA. As the newest addition to OMEGA’s illustrious family, the 19-year-old joins world-renowned stars like South Korean actress Han Sohee (한소희), Chinese actress Liu Shishi (刘诗诗) and American model and actress Kaia Gerber.
Congratulations to Danielle on her new partnership with OMEGA! We hope to see more of the star and the brand in the coming year!
Sources: Instagram, OMEGA Watches
