Whenever there’s a public event with celebrities in attendance, fans crowding the venue is expected. Recently, Prada held an event in Seoul with some of K-pop’s biggest stars on the guest list. Unfortunately, the venue’s limited space caused a disaster, affecting even its ambassadors.
The Prada event, titled “The Sound Of Prada”, is a global series of live events celebrating the worldwide music culture. The event was held at Candy Seongsu in Seoul on 24th October 2024 (Thursday), with an expected star-studded lineup, including TWICE’s (트와이스) Sana (사나), NCT’s (엔시티) Jaehyun (재현), aespa’s (에스파) Karina (카리나), ENHYPEN (엔하이픈) and Jeon Somi (전소미). However, during the event, things got too hectic.
One of the major issues with the event was the venue, which was located on a narrow two-lane street. This caused traffic congestion for the guests, fans, neighbourhood pedestrians and incoming vehicles. One netizen even claimed that the crowd caused an accident where a bus and a BMW collided, causing more traffic to the already busy street. Not only did the commotion affect the fans waiting outside, but some celebrities also got the short end of the stick.
According to reports, Sana and Karina couldn’t enter the event building due to all the commotion outside. It’s worth noting that these two idols are Prada brand ambassadors. Jeon Somi and actor Byeon Wooseok (변우석) also had to miss the event due to the chaos. This led to Prada cancelling the photo wall event as it posed safety risks for the stars, reporters and the crowd.
Following the chaos, K-pop fans took to social media to criticise the luxury brand and the event organiser for poor planning. Some also lamented the choice of venue, arguing that the organiser should’ve chosen a more appropriate venue, considering their guest list included idols with large fanbases. Many TWICE and aespa fans also said the brand should be ashamed for disrespecting its ambassadors.
Thankfully, there were no reports of accidents or injuries – but we hope Prada takes notes from this event to improve. We also hope other brands are reminded to be more careful when choosing a venue for their events.
Here’s a look at what the crowd was like during the event:
@hypemalaysia Here’s a look at the chaos during the #Prada #TheSoundOfPrada event in Seoul: #프라다
