When you think of festive occasions such as Hari Raya, Merdeka or even weddings, rendang would be one of the main dish to be served during these celebrations as it is a dish traditionally served at Malay celebrations that has also become popular among Malaysians of other ethnicities.
Now get ready to be blown away as Mamee Chef invites you to savour the authentic and legendary taste of rendang anytime you want in its all-new conveniently packed Mi Goreng Rendang Legenda. That’s not all, it was also announced that the brand ambassador for the new legendary product is none other than the legendary Dato’ Sheila Majid!
“Rendang is a definite favourite in my family – my mother would often make this signature dish during celebrations, and we would all get together and catch up over a feast! With Mamee Chef Mi Goreng Rendang Legenda, my family and I can indulge in the rich aroma of authentic rendang, without having to wait for festivities or special occasions!” shared Dato’ Sheila.
The inspiration for the name, Mamee Chef Mi Goreng Rendang Legenda came from the singer’s iconic song “Legenda” and according to the brand, the dish resonates with her originality and authenticity in terms of its taste. To celebrate the legendary launch of Mamee Chef Mi Goreng Rendang Legenda, the Malaysian Queen of Jazz and her daughter, hip-hop singer Kayda Aziz, have released a brand-new song titled, “Kenikmatan Legenda”.
Just like the newly launched instant noodles snack, the song was also inspired by the legend’s song “Legenda”. The jingle incorporated lyrics and melodies from her hit giving it that sense of nostalgia while giving it an upbeat tempo and a modern twist by adding rap lyrics sung by Kayda Aziz, perfectly capturing the concept of Mamee Chef Mi Goreng Rendang Legenda.
At the launch event, Dato Sheila Majid treated attendants by singing the chorus to her and her daughter’s new tune “Kenikmatan Legenda” and needless to say, hearts were melted, and knees were weak after hearing the legend’s amazing vocals.
Watch the music video for “Kenikmatan Legenda” here: