The Covid-19 pandemic has not been kind to many businesses, particularly the F&B scene. This is why the William Grant & Sons (WG&S) family has decided to shake things up by launching its first ever 1887 Virtual Bar.
The distiller went with the eponymous name since WG&S was founded in 1887. So what can we expect from the 1887 Virtual Bar?
The platform will feature weekly guest shifts hosted by bartenders from your favourite watering holes, accompanied by Charmaine Thio and Brett Bayly, the regional brand ambassadors of Hendrick’s Gin and Glenfiddich. Local bars and those interested can take advantage of this opportunity to learn more about various bar concepts, inspiration behind their menu and demonstration of the cocktails.
“These are uncertain times for everyone and more than ever, it’s important that we support one another. With 1887 Virtual Bar, the William Grant & Sons family hopes to help our extended family in the local bartending community stay ‘open’ — both virtually and in real life. We’re in this together, and we’re fully committed to supporting our local bar partners, which is why we’ll also match the public’s donations dollar for dollar. We hope the community in Malaysia will tune in and take part,” said Satya Sharma, Managing Director for South East Asia, William Grant & Sons.
1887 Virtual Bar will be available via Zoom from this Friday onwards. Guest details are as follows:
- 15th May 2020, 8pm: James Estes, Bartender at PS150
- 22nd May 2020, 8pm: David Hans, Bartender at Three X Co
- More local bartenders to follow
Consumers can make a donation and support their favourite bars by purchasing a digital cocktail off the menu. Each partner bar will showcase four drinks on the ticketing platform and consumers will be encouraged to make a donation to the bar by purchasing a cocktail. Consumers who make the purchase will be able to redeem their chosen cocktail at the bar when it opens.
Local bars who are interested in being a part of 1887 Virtual Bar can register their interest here: https://forms.gle/XzSY9MLyQDFQSaAz7.
Mark your calendars and see you at the 1887 Virtual Bar (www.tinyurl.com/1887virtualbarmsia). For updates on the line-up of guest shifts, check out the following pages:
