We are about four months away from basking in the glow of the competitive spirit that accompanies The Olympic Games Tokyo 2020! As we await the 2020 Summer Olympics, SK-II STUDIO has dropped a teaser to their first-ever animated anthology series featuring top female Olympic athletes fighting against massive “kaijus” (strange beasts in Japanese) – and it looks EPIC.
In conjunction with the launch of SK-II’s Beauty is #NOCOMPETITION campaign, “VS”, an SK-II STUDIO animated series, is a groundbreaking animated series that aims to trailblaze a global conversation surrounding the unrealistic beauty standards and toxic competitions we regularly face when it comes to how we should look, act and feel to be considered “beautiful”.
Featuring top Olympic athletes – Simone Biles, the world’s most decorated gymnast, Liu Xiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, badminton duo and Olympic gold medalists Ayaka Takahashi and Misaki Matsutomo, surfer Mahina Maeda, and the Japan Volleyball team Hinotori Nippon, the “VS” series is about challenging unrealistic beauty standards that insists us all to fit within the same restrictive mould that society finds beautiful.
And as a team of people who spent a large part of our lives struggling to fit in with Asia’s idea of how we are expected to look, feel and act to finally be considered as beautiful, we’re super thrilled to see that a prestigious beauty brand such as SK-II is doing their part in making waves to assure us that beauty is personal and never just skin-deep.
“VS”, an SK-II STUDIO animated series, launches as part of SK-II’s Beauty is #NOCOMPETITION vision that tells stories based on the Olympic athletes’ real-life experiences through six amazing animated films.
The series explores the various types of beauty ordeals that inherently turn toxic as we navigate our way through unsolicited competitions surrounding “beauty trolls, pressure, image obsession, rules, limitations and machine-like mindset”.
The trailer was released recently in NYC’s Times Square, where Simone Biles fought against a 200ft tall “kaiju” in a heroic battle that traversed across 41 billboards and teased scenes from Biles’ film within the series. It also featured the film’s theme song “Take A Look” from singer-songwriter John Legend. Talk about groundbreaking!
The trailer-drop sounds like something that would have been monumental to physically watch in the heart of the Big Apple, but the trailer on its own has already gotten us excited to soon finally be able to explore the realities of Olympic athletes in battling against unrealistic beauty ideals that affect every woman across the globe translated through this exciting animated series coming soon in April 2020.
Meaningful social issues discussed within a work of art? Sign us up!