Love her or hate her, Neelofa is a real fashion icon and trendsetter, and whatever she does that may seem ridiculous to us, all of it has a reason.

During the launch of her new Lofarbag Mini, the fashion mogul said that she is aware that people have been making fun of her look and fashion, but she never take any of them seriously because she has a reason for dressing up that way.

“I think Malaysian people likes to watch my every movement, my fashion, so that they can troll me and make fun of whatever I do. But I never take any of it seriously because if I were to lower myself to their level, I would never go anywhere,” said the 29-year-old fashionista.

“I know what I’m doing but they have no idea of what I’m doing. I always have to step up my game so that I won’t blend in with the rest. That’s why when it comes to fashion I will become more experimental and daring because I want to break into the fashion and beauty industry in Europe, that’s my ultimate goal,” she added.

The Naelofar Hijab founder also revealed that she has been recruited by 2 fashion and beauty agencies in Paris and London which will be representing and managing her for the fashion and beauty market in both Paris and London.

Neelofa explained that she has to step up her game when it comes to fashion so that she doesn’t look like the others which is why she needs to appear differently so that she can catch the attention of big fashion agencies.


“Southeast Asia is an undiscovered region. When they talk about Asia, China always comes to mind. So when I appeared, they were very keen to work with me because I have a lot of stories to tell. Previously, they only have Halima Aden to represent Muslim modest fashion, so they are glad that now they have another face that can also promote Muslim fashion and break the stereotype.”

After breaking into the European market, Neelofa said that she will be settling down slowly and then consider marriage.

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