Jake Dyson recently unveiled the next generation of Dyson products, with a range of machines that incorporate advanced intelligence, signalling a fundamental shift in the way Dyson’s products deliver their unique levels of performance.
Speaking at the Dyson Unveiled event in Berlin, Jake Dyson, Chief Engineer said, “We’ve always been very focused on the mechanical engineering of a product, spending decades honing the physical way that each machine performs. Now we have shifted from purely mechanical devices to intelligent machines that can see, think, and respond. We’re using artificial intelligence, vision systems and machine learning to allow the machines to understand the environment they are operating in. The approach is the same, whether it’s operating in your mouth, on your hair or around your home.”
Dyson launched 10 new products built around this new concept of intelligence, including:
The Dyson CameraJet™, the only toothbrush with a camera to target the gaps and remove plaque between your teeth
The Dyson Robot Nurovi™range, featuring advanced intelligence to deliver unprecedented cleaning
The Dyson HushJet™ air purification range, with a new design that delivers powerful, quiet and intelligent air throughout the home
The Dyson W1 PencilWash™, reengineered for a mirror finish on your floors, with ultimate convenience
The Dyson Corrale Coolshine™ straightener – next-generation straightening technology
The Dyson Airsmooth™, featuring patented dual-bristle technology to dry, lift and smooth with ease.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity.
Since inventing the first cyclonic bagless vacuum cleaner – DC01 – Dyson has consistently invested in research and development to radically improve the performance and format of products and technologies in a growing range of areas: floorcare, air purification, robotics, haircare, lighting, hand drying, and audio. In September 2025, Dyson unveiled 11 new and upgraded products in Berlin, including the world’s slimmest vacuum, the 38mm Dyson PencilVac™, alongside the Dyson Clean+Wash Hygiene wet and dry cleaner and the Dyson Spot+Scrub Ai robot vacuum. Dyson continues to expand into new areas, addressing the evolving customer needs of people worldwide.
Today, Dyson sells products in over 85 markets, has 450 stores worldwide and is available in major technology and beauty retailers.
Dyson’s global headquarters are in Singapore and it has major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better, and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
