Swifties were left confused and shocked over the weekend due to something that Taylor Swift did and we can totally understand why.
For those of you who missed it, the 27-year-old American singer-songwriter completely wiped out her social media platforms e.g. Twitter, Instagram, Tumblr. Even her website is nothing but a big black blank space. This means that years’ worth of content, including her interactions with her fans, are now all gone.
Gone. Not a trace. Even her profile pictures have been removed and replaced with the respective social media platform’s generic profile picture. She’s also no longer following anyone on Twitter or Instagram – a stark contrast to the huge following that both accounts have amassed. Taylor has always prided herself in her super close relationship with her Swifties, so it’s puzzling as to why she would delete all evidence of her interactions with them.
As far as we know, her Facebook page has been wiped clean too.
So, what gives?
Is she taking a break from social media, like her bestie Ed Sheeran once did? Was she hacked by someone (who probably had too much time on his/her hands and had nothing else better to do)? Was the purge all part of a major rebranding strategy for Taylor? Does this mean that she’s planning to (gasp) retire early? ?
Or, should we be expecting a new album to drop sometime soon?
The last time Taylor dropped an album, “1989“, was in 2014, and it went on to sell a record 1.28 million copies during its first week of release. “1989” also bagged 3 Grammy Awards: “Album of the Year”, “Best Pop Vocal Album”, and “Best Music Video”. Her most recent work was a duet with Zayn Malik, titled, “I Don’t Wanna Live Forever”, for the soundtrack of “Fifty Shades Darker“. Hence, fan theories about a supposed new album have gone through the roof and Swifties are delighted.
Fingers crossed that it’s true!
What do y’all think? Let us know in the comments.