CUBE Entertainment’s newest sub-unit – Triple H (트리플 H) – made their highly anticipated debut with their 1st mini-album, titled “199X”, yesterday (Monday, 1st May) and their music video for “365 FRESH” has already gained over 1.5 million views!

However, the trio, which consists of HyunA as well as PENTAGON’s Hui and E’Dawn, are being criticised for being “overly sexual”.

Source: YouTube screenshot

While “365 FRESH” is a funky, upbeat track, the music video sees the trio living their remaining days to the fullest with a bag of money they found in a stolen car. The video’s concept kinda reminded us of Troublemaker’s “Now” and “On The Road”, a Hollywood film starring Kristen Stewart and Garrett Hedlund.

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Upon watching the video, many netizens pointed out that it has several scenes that are “inappropriate” for national broadcast. For example, in one scene, a topless HyunA is seen sleeping in between Hui and E’Dawn. Also, fans noted that some of HyunA’s outfits are too revealing. One netizen commented, “Do people expect a good song from HyunA? she got only popular for selling sex, not her talent.”Besides that, some netizens claimed that E’Dawn portrays a suicidal teen. At the beginning of the video, the PENTAGON member tries to “suffocate” himself by placing a plastic bag over his head. He even wants to get hit by a car later on.

“The suicide scenes I feel are a little reckless considering suicide rates in Korea,” a netizen wrote.

A YouTube user also suggested an interesting theory behind the video’s storyline. She said, “The MV features someone who is suicidal (E’Dawn), someone who gambles with their life (Hui), and someone who took a life (HyunA).”

Source: YouTube screenshot

Our take? The music video does have several controversial elements but that doesn’t mean it’s not well-crafted. The visuals in the video are pretty good and we actually like the plot. It’s interesting to see a K-Pop video that addresses social issues instead of focusing on the choreography.

And yes, some of HyunA’s actions are pretty suggestive but that has always been her concept. This video is actually not as sexual as her previous works (i.e. “Because I Am The Best”, “Now”).

What do you think of “365 FRESH”? Feel free to share your thoughts with us and discuss ’em in the comments below 🙂

Sources: All Kpop, Soompi/ Featured image: YouTube screenshot.

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Estee Ang
Love new experiences and the colour purple. Did I also mention that I am obsessed with K-pop as much as I am with food?