Heads up gym freaks, Celebrity Fitness and Fitness First are joining forces to create a joint venture for their members.
Owned by Evolution Wellness, the merger of these 2 fitness brands promises to bring more locations, packages, and service. The company has a current network of 152 clubs throughout Asia, including operational scale in 4 key countries – Indonesia with 46 clubs; Malaysia with 35 clubs; Thailand with 28 clubs; and Singapore with 21 clubs.
“We’re turning the page and beginning an exciting new chapter for Celebrity Fitness and Fitness First. Over the years, both brands have established themselves as pioneering and trusted names in the health and fitness sector, leading in their markets and delivering excellence and innovation for their members,” said Evolution Wellness CEO Simon Flint.
He added, “Joining forces will allow us to operate with increased scale, reach, and efficiency, to enhance our members’ experience through the continued expansion of our club networks, faster innovation and product evolution, as well as improved service standards.”
So how will this impact both Celebrity Fitness and Fitness First members, you ask? Will there be any changes in membership prices?
According to their website, nothing has changed. However in the coming months, Evolution Wellness will be rolling out some attractive membership options that allows members to have access to both Celebrity Fitness and Fitness First gyms. A pay-as-you-go group fitness packages will also be made available.
Rest assured that both fitness brands will continue to operate separately. In any case, it doesn’t hurt that both brands have decided to leverage on each other rather than compete.