Malaysia-based fast food restaurant chain Marrybrown plans an aggressive expansion with 20 outlets to be opened nationwide this year, group chief executive officer Datuk Joshua Liew said.
“We have (just) opened 5 new restaurants last month in Malaysia and there will be another 20 to go for this year,” he said.
Established in 1981, Marrybrown, which is headquartered in Johor Baru, has about 350 quick-service restaurants in 16 countries, including more than 130 in Malaysia. In October last year, Marrybrown made its debut with its first restaurant in Singapore at the iFly in Sentosa.
The fast food chain serves fried chicken, burgers, finger food, desserts, and beverages, as well as local dishes e.g. seafood, rice-based products, noodles, and porridge. To cater to Malaysia’s majority Muslim population, its restaurants are halal. This is true of many of the other markets Marrybrown operates in.
Asked on the cost for the restaurants, Liew said on average, each Marrybrown outlet would cost about RM800,000 and would measure 2,000-3,000 sq ft (about 186-279 sq m).
Besides Malaysia, Marrybrown also plans to continuously expand its global presence with the first Marrybrown restaurant to be opened in Nepal in May, he told reporters after signing a partnership agreement with Coca-Cola to service the latter’s range of fountain beverages on Marrybown’s Malaysian outlets.
Meanwhile, Coca-Cola’s Bottling Investment Group (Singapore-Malaysia-Brunei) chief executive officer Stephen Lusk, said Coca-Cola was excited about the growth opportunity and would continuously invest in Malaysia.
“Coca-Cola has so far invested RM1bil in Malaysia,” he said.