Sneaker heads, rejoice! The PUMA Disc is back with another solid collection of shoes for Spring/Summer 2015.
PUMA gave a fresh breath of life to the sneaker scene as the major German multinational company showcased its iconic PUMA Disc Collection at the “Turn It On!” DISC Launch. The collection varies from the old to the new and from the usual to the distinctive ones, complementing an impressive display detailing the history of the footwear.
The collection is an artistic revolution of the PUMA Disc collection, which is contributed by various local designers including Sea & Saw, Bev C, Untitled Lifestyle, and CROSSOVER.
The evening saw a cool mix of attendees including PUMA Friends such as Malaysian B-Boy Khenobu, well-known local actress and model Siti Saleha, bubbly radio personalities Jason Phang and Hafiz Hatim, well-known local actor and singer Aric Ho, and DJ Bunga of Twilight Actiongirl. They were transported to the 90s as PUMA unlocked this history vault with the display of the PUMA Disc archive.
Among the SS15 featured collections include the Disc Blaze OG 1993 theLIST, Disc Blaze Basic Sport series, Disc Blaze Coastal Series and PUMA’s Disc Blaze Camo series, a twist on the most popular PUMA Disc collection. The “Camo Upper” Disc showcases a seamless blend between a white midsole and a camouflage Forest Green or White upper sitting while the Disc Blaze Camo Midsole sees a Grey and Black upper sitting atop a “Urban Camo” camouflage print midsole.
See the pictures:
Gabriel Yap, Head of Marketing for PUMA South East Asia said:
The PUMA Disc, which was initially marketed as a performance sneaker and sportswear has now transformed into a street culture icon worldwide today. We are also excited on the collaborative work that the Malaysian designers have put together to create an entirely different look and feel of the footwear.
Attendees were treated to performances by guest performers of the night including Giller Battle Crew, a group of talented breakdancers; and DJ Bunga of Twilight Actiongirl, who burned up the dance floor with his slick dance remixes. By using the #TaggedItOn hashtag, the attendee with the highest likes on his or her Instagram photo took home a pair of PUMA Disc footwear during the event.
The PUMA Disc first revolutionised the running scene when it was first launched in 1991, as the world’s first laceless running shoe, which built a cult-like fan base among sneaker heads and athletes for its control and functionality.
It combines the comfort of the famous Trinomic cushioning with lightweight molded plastic shell, hitting all the right points for the aesthetics and practicality of the design. The groundbreaking plastic discs rotate to pull internal wires tighter and creates a custom fit that promises the best of both style and comfort.
The PUMA Disc collection is available through premium global retailers, including all official PUMA stores and selected authorised retailers in Malaysia at a starting price of RM420.