Sure, by now you’ve already met all the Nike Air Max icons. But do you know the real backstory of the Nike Air Max swag? Because here’s the truth that Nike never told anyone, until today: The Nike Air Max 1 wasn’t designed in one shot. Rather, it was the result of several design iterations, one of the earliest being the concept of the Air Max Zero.
What is zero?
Mathematically, it’s nothing; a number created to represent the lack thereof. But at Nike, zero is something. It represents the beginning, the initial thought, the stroke of genius from which great things are forged.
In this regard, zero adds up to the Nike Air Max Zero, an idea put on paper 29 years ago that contained nearly 3 decades of innovation. It wouldn’t become the first Nike Air Max, but without it, the Nike Air Max 1 would not exist.
You see, the creation of the Nike Air Max 1 singlehandedly kickstarted a revolution in the running shoe industry and visible air would soon make its way from running to basketball. Over time, Nike Air Max would transcend its running roots to become a lifestyle staple recognized around the world.
But it was all thanks to the one before 1. The Nike Air Max Zero was the first step.
And here’s the best part: It will be made available in limited quantities in Kuala Lumpur, Malaysia.
Yes, you read right 😉
For a chance to purchase the Nike Air Max Zero, go here beginning 23rd March 2015 (9am) to register. Registration ends on 24th March 2015 (11:59pm). Once you have registered, more information on the store launch will be sent. But remember! Registration on NIKE.com alone does not guarantee sale of the Nike Air Max Zero to the customer.
Also, 26th March 2015, Nike invites you to don on your Air Max swag and celebrate it with the world with #AirMaxDay #AirMax.
The Nike Air Max Zero will be available for purchase on Air Max Day, 26th March 2015, ONLY at the following store:
- Sole What, Pop-Up Store T-056 & 057, 3rd Floor, Mid Valley Megamall, Lingkaran Syed Putra, Kuala Lumpur
For more information, visit Nike’s website.
(Featured image from kenlu.net)