Sometimes, all it takes is one hug to brighten someone’s day.

Are Malaysians really as reserved, conservative and shy as people dubbed them to be? As part of their campaign, Carlsberg conducts this social experiment with the guys from JinnyboyTV to answer that question.

The video, shot at Publika, Kuala Lumpur sees one of the guys asking random people for hugs. He is seen to have started off really slow as he was getting rejected by many but as time passes, he gets hugs after hugs and reaches his goal of receiving 100 hugs!

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We say YAY to hugs!

We hear there is a phase 2 of this campaign coming soon!

Stay tuned!

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Bryna K.
Bryna spends most of her time obsessing over cars and sports, particularly football while keeping updated with the entertainment scene. From raves to rock concerts, Bryna listens to all sorts of genres and is also a fan of horror and action movies.