Earlier this week, ZUS Coffee announced that it would be closing operations for 1 day (Thursday, 23rd October) to celebrate the grand opening of its 1,000th outlet. However, some branches remained open but closed earlier than usual, while customers were offered a Buy 1 Free 1 promotion yesterday (Wednesday, 22nd October).
Unfortunately, the brand did not anticipate the overwhelming response it would receive in the lead-up to the 1,000th outlet celebration. When customers logged in to the website and app to place their orders, many were unable to complete the payment process due to a server crash. Here’s what happened:
Last night, ZUS Coffee issued an official apology following the app crash caused by an overwhelming number of orders. “We underestimated the traffic that poured in today. Thank you for showing up, crashing our servers, and proving that a brand from a small nation can achieve this,” the statement read. The company has promised to make up for the inconvenience.
Refunds will be processed as soon as possible for those who experienced payment issues, while customers who were unable to log in during the promotion period will receive a Buy 1 Free 1 voucher, which will be credited to their accounts. And if that were not enough, ZUS has also teased that something big will be announced tomorrow (Friday, 24th October), hinting at the number 1000. “We’re truly so sorry, extremely thankful and grateful for the tremendous support. We will take this opportunity to do even better,” the brand concluded.
Shortly after posting the apology, ZUS Coffee was relieved to find that netizens were not entirely upset over the incident and were satisfied with the compensation offered. Some thanked the coffee chain for resolving the issue promptly and addressing the situation, while others suggested that the promotion period should have been extended to allow customers more time to place their orders without rushing.
Netizens also shared their guesses on what the big surprise could be, joking that the brand might be giving away free drinks to the first 1,000 customers. With this latest milestone and the continued success ZUS Coffee has achieved over the years, anything seems possible — so keep your eyes peeled for what the company has in store for customers later this week. Did you face any issues during the promotion? What do you think ZUS Coffee has planned for this Friday?
