Experience a New Kind of Ceremony, with Hennessy this Mid-Autumn Festival —a contemporary cultural ritual inspired by the harmonious encounter of tea culture and cognac craftsmanship. Reimagining one of Asia’s most cherished traditions for today, the House unveils limited-edition Hennessy V.S.O.P and Hennessy X.O decanters, created in collaboration with internationally acclaimed artist and Hennessy Global Ambassador, Jackson Wang (王嘉爾).
Rooted in the spirit of Mid-Autumn, Experience a New Kind of Ceremony offers a modern interpretation of celebration through curated tea-inspired pairings and contemporary serving rituals. The experience honours the joy of gathering while creating new ways to connect across generations, bringing together the artistry of tea and the craftsmanship of cognac.
Inspired by the meeting of these two timeless traditions, the limited-edition Hennessy V.S.O.P and Hennessy X.O decanters feature fluid lines, bold contrasts and a moon motif delicately patterned with tea leaves. The designs reflect the convergence of tea and cognac, celebrating shared moments through an appreciation of taste, ritual and artistry.
The Hennessy V.S.O.P Limited Edition embraces a vibrant and contemporary expression of celebration, featuring tea-inspired serves such as the Oolong Iced Tea, crafted for lively gatherings and moments of connection. Its dynamic colour palette reflects the energy of the season and the movement of the liquid in every pour.
Inspired by the refinement of tea appreciation, the Hennessy X.O Limited Edition offers a more elevated ritual with serves such as Hennessy X.O on Pu’er tea ice. Rich cognac amber tones complemented by subtle silver accents echo the sophistication of the tasting experience, inviting moments of quiet discovery and meaningful conversation.
Bringing the campaign to life is Jackson Wang, whose creative vision and deep connection to his Asian heritage embody the spirit of Experience a New Kind of Ceremony. As a global cultural icon, he represents a new generation that honours tradition while embracing contemporary expression, inspiring new ways to gather, celebrate and create lasting memories.
“Hennessy is proud to celebrate the Mid-Autumn Festival with Jackson Wang. This collaboration reflects our long-standing heritage and craftsmanship in a way that resonates with Asian culture, while reinforcing our ambition to build lasting connections rooted in tradition yet open, emotional and shared across generations,” said Charles Delapalme, President and CEO of Hennessy.
The Hennessy V.S.O.P and Hennessy X.O Mid-Autumn Festival Limited Editions are now available at selected retailers across Malaysia.
