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Home Fashion/ Beauty

Welcoming Rado’s New Brand Ambassador, Ji Chang-Wook, The Epitome Of Elegance

by Daniela Dogliani
November 9, 2023
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In the world of haute couture and horology, a seismic shift is under way, as South Korean sensation Ji Chang-Wook steps into the spotlight as the latest Brand Ambassador for Rado. The Swiss watchmaker, celebrated for its exceptional designs and innovative use of high-tech ceramics, is thrilled to have a stellar representative who personifies their values of sophistication and groundbreaking style.

The anticipation is building for the grand event on 23rd November, 2023, when Ji Chang-Wook will don the remarkable Rado Captain Cook High-Tech Ceramic Skeleton, an accessory that promises to be as attention-grabbing as the star himself.

Ji Chang-Wook: A Star On The Rise

Ji Chang-Wook’s journey to superstardom is a tale of dedication, versatility, and unwavering charisma. His foray into the world of entertainment began when he was just 20, and his trajectory to fame soared with his role as a Korean-American speed skater in the blockbuster TV series, “Smile Again.” 

From portraying Emperor Ta Hwan in the acclaimed K-drama, “Empress Ki”, to captivating audiences with his heartthrob roles in romantic comedies like “Backstreet Rookie” and “Lovestruck in the City,” Ji Chang-Wook’s star continued to ascend. His international fame soared with the hit Netflix series, “The Sound of Magic.”

As Rado’s new Brand Ambassador, Ji Chang-Wook embodies the synergy of style and substance that defines the brand. His association with Rado promises to be a remarkable journey, setting new benchmarks in elegance and innovation.

Introducing The Captain Cook High-Tech Ceramic Skeleton

At the heart of this exhilarating partnership is the Rado Captain Cook High-Tech Ceramic Skeleton, a timepiece that represents the pinnacle of Swiss watchmaking and is a testament to Ji Chang-Wook’s evolving journey.

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The Captain Cook High-Tech Ceramic Skeleton takes center stage in Rado’s illustrious Captain Cook collection, presenting the “Art of Skeletonization.” Within its refined exterior lies the new Rado automatic R808 skeleton movement, an engineering marvel featuring an anti-magnetic Nivachron™ hairspring and intricate components, all on display through a transparent sapphire crystal case back.

Ji Chang-Wook’s admiration for this extraordinary watch is evident when he shares, “I have always been interested in Swiss watches, especially in unique designs and special materials, and I’m very happy to star in my new role as Brand Ambassador for Rado. The Captain Cook is such a beautiful watch; I look forward to wearing it whenever I can.”

On 23rd November, 2023, Ji Chang-Wook will make a dazzling appearance at a grand event, showcasing the captivating Captain Cook High-Tech Ceramic Skeleton. His presence will add an extra layer of charisma and elegance to this already-breathtaking watch.

A Night To Remember

The event promises to be a night to remember, with the worlds of cinema and horology converging, and Ji Chang-Wook taking the stage as the face of Rado. As he wears the Captain Cook High-Tech Ceramic Skeleton, its striking design and intricate skeleton movement will undoubtedly become the talking point of the evening.

It will be a celebration of elegance, innovation, and Ji Chang-Wook’s illustrious career. As the world watches with bated breath, Rado and Ji Chang-Wook will link arms to redefine luxury and style, making this an event that cannot be missed.

The stage is set for Ji Chang-Wook to step into the world of Rado, and his presence promises to elevate the upcoming event to dizzying heights of opulence and sophistication.

Captain Cook High-Tech Ceramic SkeletonJi Chang WookRado
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