YSL Beauty is embracing bold romance this Valentine’s Day with the launch of its Sparkling Desires collection for 2026. Designed as a celebration of modern love, the limited-edition range leans into self-expression, confidence and indulgence, reimagining Valentine’s Day as something powerful rather than predictable.
This year, love is portrayed as unapologetic and radiant, captured through the collection’s signature Sparkling Heart motif in shimmering golden pink. Set against the timeless romance of Paris, the City of Love, the campaign stars YSL Beauty ambassadress Rosé alongside model Loli, positioning Sparkling Desires as a fresh, fashion-forward take on Valentine’s beauty for Gen-Z and beyond.
The Allure of Limited Editions: Sparkling Desires Collectors
The Sparkling Desires collection introduces a series of collector’s items, each wrapped in a striking metallic silver and golden pink gradient. Everyday beauty staples are elevated into statement pieces, designed for those who see beauty as a form of personal expression.
- YSL The Slim Lipstick #1988 and #1936
The iconic matte lipstick, formulated with a 67 per cent care base, returns in a glittering collector’s case. Shade #1988 offers a refined nude for everyday elegance, while #1936 delivers a rich, intense red for those drawn to bolder glamour. - Couture Mini Clutch #126 Sparkling Lust
This limited-edition eyeshadow palette features a harmonious blend of silver and rose gold tones. Two glitter shades in radiant gold and soft pink add instant impact, balanced by two matte pink hues that bring depth and versatility to any look.
- Touche Éclat Cushion Glow-Pact #B10 and #BR20
Now housed in a shimmering compact, this cushion foundation delivers a luminous, light-reflecting finish that enhances the skin’s natural glow. Its compact design makes it ideal for touch-ups throughout the day. - YSL Loveshine Candy Glow #44B and Candy Glaze #2
Blending the benefits of a balm, gloss and lipstick, these favourites offer a juicy, plumping finish with a subtle sparkle. Candy Glow #44B comes in YSL’s signature nude, while Candy Glaze #2 introduces a soft rose quartz pink.
Sam Visser’s New Iconic Looks for Valentine’s Day
Celebrity makeup artist Sam Visser brings Sparkling Desires to life through two distinct makeup looks worn by Rosé and Loli, each reflecting a different expression of modern femininity.
Loli’s look leans into confident glamour, with dramatic eyes created using the Couture Mini Clutch #126 Sparkling Lust and a statement lip finished with YSL The Slim #1988. Her complexion is kept luminous and sculpted with All Hours Glow Foundation, Make Me Blush Bold Blurring Blush and All Hours Hyper Luminize Highlighting Powder.
Rosé’s look, on the other hand, highlights softness and glow. A light shimmer from the same Couture Mini Clutch palette brightens the eyes, while YSL Loveshine Candy Glow #44B adds a fresh, glossy touch to the lips. Her radiant complexion is achieved using the Touche Éclat Cushion Glow-Pact, complemented by soft blush and subtle highlights.
The Ultimate Gifting Experience
YSL Beauty also elevates Valentine’s gifting with a curated selection of gift sets, ranging from classic boxed sets to premium heart-shaped designs. Finished with the iconic YSL Cassandre and sparkling heart motif, each set is designed to feel thoughtful, indulgent and special.
Shoppers can expect exclusive Valentine’s wrapping in metallic silver or golden pink, alongside immersive in-store displays inspired by Parisian terraces and mirrored beauty stations. Every detail is designed to make the act of gifting feel just as memorable as the products themselves.
The YSL Beauty Sparkling Desires Collectors collection and Valentine’s Exclusive gift sets can be purchased online and will be available at YSL Beauty Boutiques from 26th January onwards.
