Luxury brands dictate a carefully crafted persona in their brand, which is recognised by consumers who have the luxury to afford their experiences. Global brand ambassadors aid in marketing the brand as they reflect its values and style in promotional materials.
Yesterday (30th June 2025), Gucci announced that Stray Kids (스트레이 키즈) Lee Know (리노) has been appointed their newest global ambassador. The announcement on their social media showcases Lee Know posing in various styles, including an all-beige suit and Gucci dress shoes.
The Gucci announcement reads, “Upon receiving the news, Lee Know shared his excitement for his role, ‘I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity””. Lee Know has long been associated with the brand, showcasing various Gucci attire in photoshoots and official events, as well as being invited to Gucci’s 2025 London Cruise fashion show in May.
Netizens are excited about the news as the hashtag #LeeKnowXGucci began trending on Twitter. Twitter user @/linobesit0 comments, “I think we need to talk about how HUGE that announcement was…People were truly waiting and wishing for something for Lee Know, and we got the best news ever”. Netizens also point out that Gucci has been building its K-pop idol ambassador roster as it strategically taps into the influential Korean music scene.
We congratulate Stray Kids’ Lee Know on his appointment as Gucci’s newest global ambassador!
Watch the full video here:
Alyssa Gabrielle contributed to this article
