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Home News Coverage

Tiger Beer Presents RM1mil Worth Of Pure Gold Up For Grabs This CNY

by Bryna K.
December 31, 2014
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Because nothing says prosperous like Gold.

This Chinese New Year, consuming some of Guinness Anchor Berhad best brews will present its loyal and discerning drinkers with bountiful, golden returns. Tiger Beer recently unveiled their “Celebration of Golden Prosperity” campaign for the Year of Goat, valued at RM2.2 million.

2

 Tiger Beer today unveiled their ‘Celebration of Golden Prosperity’ campaign for the Year of Goat valued at RM2.2mil. Between January 5th and February 28th, consumers throughout Malaysia stand the chance to be in the running to win one of the 100 pure gold bars with any big bottle of Tiger Beer, Guinness, Heineken or Anchor. All they have to do is keep an eye out for the winning bottle cap liners and answer a few questions correctly to win either a piece of the 100 pure gold worth up to RM1 million or other exciting prizes, worth RM1.2million, like 100,000 bottles of Tiger Radler and 800xRM388 ang pow packets.

While most of the prizes are redeemable instantly, the 100 consumers who have gotten hold of the winning bottle cap liners will gather at a grand finale event to be held in Klang Valley. All 100 winners will have an opportunity to crack open a golden egg, revealing if they have won either one of 10x500g pure gold or one of 90x10g worth after answering a few questions correctly.

3

To further reward its fans and loyal consumers, Guinness Anchor Berhad has also arranged for roadshows with exciting promotions at selected outlets across Peninsular Malaysia. At these locations, consumers who purchase big bottles of GAB’s beers may be in the running to experience cracking of the golden egg and win prizes.

Tiger Town Makes A Bold Return, Expanding To Kuala Lumpur & Penang

Be sure to think of GAB’s award-winning range of iconic brews and its egg-citing ‘Celebration of Golden Prosperity’ as you usher in the new year with friends and family. For more information on this campaign, visit its website.

1

This promotion is open to non-Muslim Malaysians who are 18 years old and above.

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