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Home Fashion/ Beauty

The Ordinary Launches Gentle PHA 5% Lip Exfoliating Serum for Softer, Smoother Lips

by Dean Zaini
September 28, 2025
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Forget harsh lip scrubs that leave you wincing. The Ordinary just dropped their most game-changing lip innovation yet: the PHA 5% Exfoliating Lip Serum – and it’s about to revolutionize your lip care routine for just RM59.

This tiny pink powerhouse is the anti-scrub your lips have been waiting for. While traditional lip exfoliators can be brutal on delicate lip skin, this science-backed serum does the heavy lifting without any of the pain.

It’s All in the “Gentle Giant”

Here’s where it gets interesting. The star ingredient, gluconolactone, earned its nickname as the “gentle giant” of acids for good reason – it dissolves dead skin cells while actually protecting your lip barrier. Add in smoothing alpha hydroxy acids and Daucus carota sativa (carrot extract) that delivers an Instagram-worthy pink tint before disappearing completely, and you’ve got lips that look professionally treated.

The result? Soft, plump lips that feel like you just left a spa treatment – no scrubbing required.

“Lip skin is thinner and more delicate than facial skin, which makes it prone to dryness and flaking. Our PHA 5% Exfoliating Lip Serum provides gentle renewal while hydrating for smooth, healthy-looking lips,” explains Joe Basham, Senior Science Communications Manager at DECIEM.

Apply a thin layer on clean, dry lips two to three times a week, preferably in the PM. Let it absorb completely before applying any other products – then prepare for compliments.

The Ordinary’s PHA 5% Exfoliating Lip Serum is available now for RM59.00 and can be purchased online at THEORDINARY.com and at selected retailers across Malaysia. Follow @THEORDINARY on Instagram for updates and skincare tips.

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