Swiss Watch marked the opening of Art of Time 2026 with a launch soirée at Pavilion Kuala Lumpur, welcoming guests, watch enthusiasts, brand partners and friends to celebrate an evening of fine watchmaking.
Hosted in conjunction with Swiss Watch’s 25th anniversary, the soirée offered guests a first look at this year’s Art of Time exhibition and its distinctive watchmaking worlds. Guests explored individual showcases by Bell & Ross, Breitling, Bvlgari, TAG Heuer, Tudor and Zenith, alongside specially curated timepieces from Bovet, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Montblanc, Panerai and Piaget.
The highlight of the evening was an interactive watchmaking demonstration by a ZENITH watchmaking expert from the Manufacture in Switzerland, offering guests a rare glimpse into the precision and patience behind fine watchmaking. Beyond horology, guests were introduced to the Swiss Watch x Cloakwork collaboration, featuring a one-of-a-kind Tesla Model Y L transformed into an automotive canvas by Malaysian graffiti artist Cloakwork.
Accompanied by music by DJ Joey G setting the mood, the launch soirée brought together watchmaking, craftsmanship, art and celebration as Swiss Watch commemorated 25 years of passion and dynamism in fine watchmaking.
Art of Time 2026 runs from 9th – 20th September at Pavilion Kuala Lumpur, Centre Court.
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